Art 341 Project 2
Campaign
CHALLENGE
Design a campaign to modify a behavior or raise awareness about a local or global, social, environmental, political or health related issue. THE MESSAGE MUST ENCOURAGE THE GENERAL AUDIENCE TO CHANGE/IMPROVE BEHAVIOR.
ISSUE
Public Deception & Anti-Democratic Demagoguery
In the modern era of hyper-partisan politics, Disinformation, Misinformation, and Fabrication are creating confusion and distrust in our leadership.
DELIVERABLES
A 12" x 18" poster (two-color (no Black), text & image)
An icon
A sticker
EXPLORATION
Design System
To create a campaign poster an icon, both type and image would be explored.
The style chosen was 60's style "groovy" poster design with an anti-authoritarian aim of DADAism's take on brainwashing.
PHASE 1:
Summary, list of ideas and key words.
PHASE 2:
Create a front silhouette
Use of a photograph
PHASE 3:
A final poster with an icon, and a sticker
Message as a phrase (slogan).
INITIAL ICON DRAFTS
Type+Color palette
Title: RUBRIK BLACK
Text: Operatta 52
Color palette: Primary Red and Yellow; adjusted to a dark hue to substitute Black and White
Poster Explorations
For this stage, I decided to explore simple cover designs and then evolved into the hypotic theme.
Final solution
A hypnotic 60's style poster that speaks to the viewer about the layers of deception.
Sticker sheet
A sheet and head
Icon
A sheet and head
Main Sticker
A sheet and head
